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Intent Data Strategies Provide a Lifeline to CRM
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product...
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Redefining Data Through the Essence of Information
It baffles me why the industry is so hung up on data, and Salesforce's Tableau conference was a prime example. Let's look at how the industry is positioning Tableau and products like it, usually...
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The Essential Shift From Legacy to Modern CRM Systems
Legacy CRM systems may obstruct the path to business growth and enriched customer experiences. Modern CRM platforms, with a focus on customer retention and prospect conversion, are no longer optional...
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This Gen AI for CRM Boasts ‘Like Having 1,000 Employees’
One AI CEO Amit Ben said, "It's like having an additional 1,000 relentless, diligent employees on your team, analyzing every customer interaction 24/7, at a fraction of the cost." The post This Gen AI...
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Bridging the SMB-Enterprise Retail Gap With Gen AI
Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the...
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SugarCRM Adds Predictive AI to Futuristic Sales Playbook
SugarCRM is incorporating predictive AI to enhance its CRM capabilities, offering sales agents data-driven insights for more effective decision-making.The post SugarCRM Adds Predictive AI to Futuristic...
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Marketers’ Texting Schedule Can Make or Break Consumer Engagement
As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also...
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5 Ways Retailers Can Sell More Online With a Personal Touch
In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving...
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CRM Advances With AI Powers Amid Data Privacy Challenges
The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various...
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Gong AI Platform Delivers Improved Accuracy to Revenue Forecasting
Revenue teams have grappled with organizational changes and unpredictable buyer behavior in recent years. Resolving those two factors is increasingly challenging for revenue leaders to empower teams...
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